For decades, policymakers and family planning providers have focused almost exclusively on adult women and contraception--ignoring men, young women, and the cultural, sexual, and social context of family planning services. Inattention to these client groups and issues--whether due to neglect or controversy--has resulted in family planning services that are less sensitive and responsive to client needs than they should be. Today, may of these subjects are emerging as critical areas of focus for family planning and reproductive health care.